laurie herschman design portfolio

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About Laurie Herschman

I am dedicated to using my passion for design to create social change.

As a freelance graphic designer, I work primarily with non-profits, social businesses, and entrepreneurs. I unite a targeted message with creativity and artistry to translate a mission into compelling visual materials.

As Lead Designer at Boston University's College of Communication, I work with faculty, staff, and students to build the College's brand, to attract prospective students and faculty to the College, and to generate attendance at events and conferences. I conceptualize, design, and art direct targeted materials for multiple audiences across platforms, including: print materials, enviornmental design, web, e-communications, and social media. Prior to working at BU, I was Senior Design and Brand Manager at City Year Boston, where I designed across media for print, web, and events; developed creative event messaging; and annually trained more than 250 people to serve as brand ambassadors through speaking points and creation of written or designed materials.

My interest in combining my background in fine arts with a love of writing and analyzing brought me from Baton Rouge, Louisiana to study in Boston. At Boston University, I studied advertising and design, with a large helping of art history on the side. During college, I was an art director in AdLab, an opportunity for students to work agency-style with real-world clients. I also sought out opportunities to design promotional materials for campus clubs and student organizations.

After college, I joined AVODAH: The Jewish Service Corps in Chicago, where I spent a year studying social justice issues while working in Chicago's Westside with America SCORES. Through my education and my work in Chicago, I came to realize I could use my passion for design to build awareness and support for issues and organizations that create social change. After completing my year of AmeriCorps service, I traveled in Israel and Italy for several months before eventually returning to Boston in 2009.

Learn more about my work on LinkedIn.

Please note that many of my portfolio pieces come from my work for City Year Boston, but this is my personal site and is not affiliated with AmeriCorps or City Year.
Photography of print work by Elliot Haney
Photography of City Year Boston gala by John Gillooly | Professional Event Images, Inc.
Site developed by Daniel Stone

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